Published September 27, 2013
The Marion County Equine Alliance holds its “Horse $ense II” program on October 10th to further its goal of bridging the gap between the equine community and the broader population of the county.
“There’s this disconnect that happened in the equine industry and I was finding that people had no connection to it at all,” said Crystal Fernung, an event organizer and co-owner of Journeyman Stud in Ocala.
The program hopes to bring the drifted groups together through sponsorship and advertising opportunities related to all disciplines of the horse industry.
Fernung said the idea for the event began to take shape when the owner of a local restaurant wanted to reach more customers from the equine community, but did not know how. Fernung’s husband, Brent, suggested he contact the Ocala-based Florida Thoroughbred Breeders’ and Owners’ Association.
“He said, ‘What’s the FTBOA?’ That convinced me we had some work to do,” Crystal Fernung said.
On October 10th, more than 20 exhibitors with ties to the equine industry will gather at the Marion County Extension Center at 2232 NE Jacksonville Road to meet with community members and businesses. The event runs from 5-7 PM and is free of charge.
“Last year we had over 100 people. I think we’ll have at least that many this year,” Fernung said.
In addition, advertising experts will be on hand to give business owners ideas on how to market their products and services to the equine industry.
“It’s about making the equine business more visible for the county. If businesses make more money by reaching out to the equine industry, that brings more businesses here. It helps make the equine industry stronger as well by making their impact more noticeable. We want to make that connection and realize what a valuable industry it is for the county,” she said.
For information about the event, contact Fernung at 352-266-4652.
By Carlos E. Medina